Auction Marketing
Remarket Your Assets Through Traditional And Nontraditional Media
Atlantic Asset Management Group and its subsidiaries are experienced in the production and placement of advertising in both traditional and nontraditional media. With our annual media budgets, we can often negotiate better rates and placements than individual spot buyers can. Each client and each case require different approaches to media, but we look at the following opportunities first.
Print Media
We create high quality, highly visible classified and display advertisements and place them in local and regional newspapers, periodicals and magazines. In some cases, it is effective to place display ads in the city tabloids for greater visibility in a geographically targeted area. We anticipate placing ads in such traditional vehicles as:
- The Virginian Pilot
- Carolina Coast
- Chesapeake Clipper
- Norfolk Compass
- Portsmouth Currents
- Suffolk Sun
- Virginia Beach Beacon
- Military Newspapers of Virginia
- The Navy News
- The Daily Press
- Portfolio Magazine
Direct Mail
We can effectively promote our sales and auctions by mailing professionally produced, full-color sales flyers to:
- Real Estate Firms
- Real Estate Brokers
- Database of prior AAMG auction attendees
- Addresses provided by corporations and charitable organizations
Broadcast Faxes
In a similar way, we can also promote our sales and auctions through professionally designed faxes that are broadcast to:
- Real Estate Firms
- Real Estate Brokers
- Database of prior AAMG auction attendees.
Radio
In certain isolated cases, it becomes feasible to utilize the ability to sell with emotion through radio advertising, especially in the case of asset donation programs for charitable organizations. With more than 27 radio stations from which to choose in the Hampton Roads market, we can best determine radio buys by the age and income levels of a given charity’s target audience.
Telemarketing
We have a dedicated staff of telemarketers who can handle:
- Inbound calls for information generated by print advertising
- Outbound calls to direct mail and fax recipients to confirm their receipt
Internet
We also utilize the more nontraditional media of Internet advertising and email. We post Estate Tag Sale & Auction information on our website at www.atlanticremarketing.com, publishing the entire asset inventory with photos and descriptions. This domain serves two purposes: it allows interested buyers to peruse our asset inventory at their leisure 24 hours a day, seven days a week; and in some cases, it enables them to bid online. In addition, we can also produce and distribute broadcast email messages about a given inventory and send it to anyone who requests it online or has requested that they be informed of any future auctions.