The Auction Process

DETERMINING THE SOLUTION

BUDGET

Generally the budget is determined based on total property/asset value and the available/appropriate researched targeted marketing required.

MARKETING

Consists of, but is not limited to: newspaper, direct mail, signage, online listings, email campaigns, radio/tv, etc.

AUCTION

What type of auction is best for you? What stipulations do you require, if any to have a successful sale? The seller and auctioneer must determine which options are best suited for the auction at hand:

• Reserve
• Absolute
• On-site (preferred in most cases)
• Online
• Ballroom Setting (large-scale and signature offerings)
• Courthouse (informal) Setting