The Auction Process
DETERMINING THE SOLUTION
BUDGET
Generally the budget is determined based on total property/asset value and the available/appropriate researched targeted marketing required.
MARKETING
Consists of, but is not limited to: newspaper, direct mail, signage, online listings, email campaigns, radio/tv, etc.
AUCTION
What type of auction is best for you? What stipulations do you require, if any to have a successful sale? The seller and auctioneer must determine which options are best suited for the auction at hand:
- Reserve
- Absolute
- On-site (preferred in most cases)
- Online
- Ballroom Setting (large-scale and signature offerings)
- Courthouse (informal) Setting